Webcasting
Using streaming media technology, you can make your live event viewable
almost anywhere on earth. All your audience needs is an Internet connection
and they can tune-in and watch the event.
Applications
Businesses, organizations and others are using webcasting for a variety
of applications, including:
- New product announcements
- Annual meetings and conferences
- Investor messages
- Employee communications and training
- Special events
- Graduations and sporting events
Benefits
Webcasting provides a return on investment through its many benefits,
including:
- Extends event to a wider and larger audience
- Saves travel time and costs
- Attracts publicity
- Portrays a high-tech image
- Less expensive than satellite broadcasting
- Provides sponsorship and fee generation possibilities
- Delivered directly to the audience member's computer
How it works
A live video Webcast requires video production, video encoding of
the stream, transmission of the stream over the Internet to a streaming
media server(s), hosting of the stream on a specially equipped server,
a web page with a link to the stream and an audience connected to
the Internet with a current streaming media player.
